Last updated: June, 2023
Hefferton (“us”, “we”, or “our”) operates the website [Insert website URL] (hereinafter referred to as the “Site”). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Hefferton.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
- Cookies: These are data files that are placed on your device or computer and often include an anonymous unique identifier.
- Log files: These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: These are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- Provide you with information or advertising relating to our future products or from our partner [Insert partner website].
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use [Insert third-party service provider] to [Insert description of service]. You can read more about how [Insert third-party service provider] uses your Personal Information [Insert link to third-party privacy policy].
Additionally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at [Insert link to NAI page].
You can opt out of targeted advertising by using the links below:
- Facebook: [Insert link to Facebook ad settings]
- Google: [Insert link to Google ad settings]
- Bing: [Insert link to Bing ad settings]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: [Insert link to opt-out portal].
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes to This Privacy Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [Insert contact email address].
